Market Orientation
Platform: Diagnostic Hub
Category: Culture & Organisational Effectiveness
Implementation Level: Organisation
Definition
An organisational culture and set of practices that prioritises understanding customer needs, disseminating intelligence throughout the organisation, and responding effectively and timely to changes in customer preferences, competitor actions, and environmental trends to create superior value.
Factors
Intelligence Generation
Gathering data and insights about customer needs, competitor actions, and environmental changes.
Intelligence Dissemination
Sharing market intelligence across departments quickly and effectively.
Responsiveness
Acting effectively and promptly on market intelligence to meet customer needs.