Perceived Role of Ethics and Social Responsibility
Platform: Diagnostic Hub
Category: Ethics & Integrity
Implementation Level: Organisation
Definition
The perceived importance of ethics and social responsibility as components of business decisions, influencing marketers' ethical behaviours and organisational practices.
Factors
Social responsibility and profitability
Perceptions balancing ethical/social responsibilities with financial performance.
Long term gains
Perceptions emphasising ethics and social responsibility for sustained organisational benefits.
Short term gains
Perceptions prioritising immediate profits over ethical and social considerations.